UX redefined winning and keeping customers with enhanced usability and user experience /

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally deve...

Full description

Main Author: Robier, Johannes,
Other Authors: SpringerLink (Online service)
Format: eBook
Language: English
German
Published: Cham : Springer, [2016]
Physical Description: 1 online resource (viii, 121 pages).
Series: Management for professionals.
Subjects:

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