Doing business successfully in China

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective comm...

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Main Author: Chung, Mona.
Other Authors: ScienceDirect (Online service)
Format: eBook
Language: English
Published: Oxford ; Philadelphia : Chandos Publishing, 2011.
Physical Description: 1 online resource (xv, 228 pages) : illustrations.
Series: Chandos Asian studies series.
Subjects:

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