The digital crown winning at content on the web /

"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...

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Main Author: Leibtag, Ahava.
Other Authors: ScienceDirect (Online service)
Format: eBook
Language: English
Published: Amsterdam : Morgan Kauffmann is an imprint of Elsevier, 2013.
Physical Description: 1 online resource.
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CMU Electronic Access

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