Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emergin...
| Main Author: | Schaffmeister, Niklas, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
[2015]
|
| Physical Description: |
1 online resource (xx, 405 pages) : illustrations. |
| Series: |
Management for professionals.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |