Online political communication how to use the web to build consensus and boost participation /

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus,...

Full description

Uniform Title: Communicazione politica online. English
Main Author: Giansante, Gianluca,
Other Authors: Giansante, Gianluca., SpringerLink (Online Service)
Format: eBook
Language: English
Italian
Published: Cham : Springer, [2015]
Physical Description: 1 online resource (xv, 188 pages) : illustrations (some color)
Subjects:

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