Minority marketing issues and prospects - Proceedings of the 1987 Minority Marketing Congress, Greensboro, North Carolina, November 12-14, 1987 /
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge o...
| Corporate Authors: | Minority Marketing Congress Greensboro, N.C.) |
|---|---|
| Other Authors: | Minority Marketing Congress, King, Robert L.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham [Switzerland] :
Springer,
[2015]
|
| Physical Description: |
1 online resource. |
| Series: |
Developments in marketing science: proceedings of the Academy of Marketing Science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |