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From big data to big profits success with data and analytics /
This title examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetised in the post-Internet era. The book provides a framework for assessing Big Data readiness and an evaluation on the performance of firms in leveraging Big Da...
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Oxford University Press,
2015.
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| Physical Description: |
1 online resource : illustrations (black and white) |
| Subjects: | |
| Online Access: | Oxford scholarship online - Click here for access |
| Copy 1 | CMU Electronic Access | Online |
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