Strategic international management text and cases /
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activ...
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| Main Author: |
Morschett, Dirk, |
| Other Authors: |
Schramm-Klein, Hanna,, Zentes, Joachim,, SpringerLink (Online service) |
| Format: |
eBook
|
| Language: |
English
|
| Published: |
Wiesbaden :
Springer Gabler,
2015.
|
| Physical Description: |
1 online resource (xiv, 561 pages) : illustrations.
|
| Edition: |
3rd edition. |
| Subjects: |
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