Quintessence of marketing what you really need to know to manage your marketing activities /
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be unders...
| Main Author: | Bickhoff, Nils, |
|---|---|
| Other Authors: | Hollensen, Svend,, Opresnik, Marc,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg :
Springer,
[2014]
|
| Physical Description: |
1 online resource. |
| Series: |
Quintessence series (Springer (Firm))
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |