Mark Zuckerberg Inside Facebook /
Mark Zuckerberg's journey from college student to the founder of one of the most influential new businesses in the world is the stuff of legend. This program tells the story of the social media Web site's extraordinary rise using an exclusive interview with Zuckerberg and access to senior...
| Other Authors: | BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), Infobase. |
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| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2013], c2011.
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| Physical Description: |
1 streaming video file (48 min.) : sd., col. |
| Subjects: |
| Summary: |
Mark Zuckerberg's journey from college student to the founder of one of the most influential new businesses in the world is the stuff of legend. This program tells the story of the social media Web site's extraordinary rise using an exclusive interview with Zuckerberg and access to senior staff at the company's Silicon Valley offices. Filmed before Facebook became a publicly traded company, the video also examines the challenge of combining idealism with business realities, the use of Facebook as a market research database, threats from Google and others, and the critical role that Zuckerberg himself plays in determining Facebook's prospects. |
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| Item Description: |
Encoded with permission for digital streaming by Infobase on March 15, 2013. Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Introduction to Mark Zuckerberg (2:24) -- Facebook Content Explained (2:24) -- Social Pressure to Join Facebook (2:10) -- Facebook Beginnings (2:53) -- Early Zuckerberg Projects (1:53) -- Contacting Venture Capitalists (2:46) -- Multi-Billion Dollar Offers (1:40) -- Facebook Headquarters (1:53) -- Creating a Profitable Business Model (3:12) -- Distraction Platform Business Model (2:09) -- Shift in Advertising (2:59) -- Word of Mouth at Scale (2:20) -- Small Businesses on Facebook (1:56) -- New Technology Ecosystem (2:36) -- Revenue from Facebook Apps (1:53) -- Facebook Personas (3:06) -- Commercial Aspects of Facebook (1:53) -- Who Is Facebook For? (3:17) -- Facebook's Long Term Value (4:12) -- Credits: Mark Zuckerberg: Inside Facebook (0:43) Access requires authentication through Films on Demand. Mark Zuckerberg's journey from college student to the founder of one of the most influential new businesses in the world is the stuff of legend. This program tells the story of the social media Web site's extraordinary rise using an exclusive interview with Zuckerberg and access to senior staff at the company's Silicon Valley offices. Filmed before Facebook became a publicly traded company, the video also examines the challenge of combining idealism with business realities, the use of Facebook as a market research database, threats from Google and others, and the critical role that Zuckerberg himself plays in determining Facebook's prospects. 6 & up. Mode of access: Internet. System requirements: FOD playback platform. |
| Physical Description: |
1 streaming video file (48 min.) : sd., col. |
| Format: |
Mode of access: Internet. System requirements: FOD playback platform. |
| Audience: |
6 & up. |
| Access: |
Access requires authentication through Films on Demand. |