Cell Phone Frenzy Making Money with Mobile Applications /
Jeff Kao and his partners had an idea: a cell phone feature that tracks the amount of pollution one generates by traveling. Google liked it enough to bundle it with their G1 phones, but will people actually use it? This program goes inside the lucrative cell phone application industry by spotlightin...
| Other Authors: | Canadian Broadcasting Corporation., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2009], c2009.
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| Physical Description: |
1 streaming video file (20 min.) : sd., col., digital file. |
| Series: |
Fortune Hunters 2: Turning Trends into Profits.
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| Subjects: |
| Summary: |
Jeff Kao and his partners had an idea: a cell phone feature that tracks the amount of pollution one generates by traveling. Google liked it enough to bundle it with their G1 phones, but will people actually use it? This program goes inside the lucrative cell phone application industry by spotlighting Jeff's company, Ecorio, with help from guest experts Roberta Fox, a Telecom consultant for over 25 years, and John Albright, Co-Managing Partner of BlackBerry Partners Fund, investors in mobile phone applications. Also profiled are millionaires Garner Bornstein and Andy Nulman, founders of Airborne Mobile, successful makers of cell phone content. |
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| Item Description: |
Encoded with permission for digital streaming by Infobase on Dec. 27, 2009. Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Cell Pone Trends (1:13) -- Cell Phone Industry Expertise (0:52) -- Cell Phone GPS Program (1:11) -- New Company Gets Nod from T-Mobile (1:19) -- Ups and Downs in Entrepreneurial Enterprise (1:02) -- Product Media Launch (1:12) -- Product Launch Disappointment (1:12) -- Opportunity for Entrepreneurs (1:36) -- Creative Ideas and Business Sense (1:12) -- Cell Phone Applications in a Slow Economy (1:47) -- Cell Phone Games (1:06) -- Cell Phone Business Ideas (1:36) -- Million-Dollar Business: Cell Phone Content (1:03) -- Idea Before Its Time (1:00) -- Smart Business Moves (1:51) Access requires authentication through Films on Demand. Jeff Kao and his partners had an idea: a cell phone feature that tracks the amount of pollution one generates by traveling. Google liked it enough to bundle it with their G1 phones, but will people actually use it? This program goes inside the lucrative cell phone application industry by spotlighting Jeff's company, Ecorio, with help from guest experts Roberta Fox, a Telecom consultant for over 25 years, and John Albright, Co-Managing Partner of BlackBerry Partners Fund, investors in mobile phone applications. Also profiled are millionaires Garner Bornstein and Andy Nulman, founders of Airborne Mobile, successful makers of cell phone content. 10 & up. Mode of access: Internet. System requirements: FOD playback platform. Closed-captioned. |
| Physical Description: |
1 streaming video file (20 min.) : sd., col., digital file. |
| Format: |
Mode of access: Internet. System requirements: FOD playback platform. |
| Audience: |
10 & up. |
| Access: |
Access requires authentication through Films on Demand. |