Bottled up repackaging the brand /
The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. C...
| Other Authors: | 4 Learning (Firm), Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2007], c2005.
|
| Physical Description: |
1 streaming video file (25 min.) : sd., col., digital file. |
| Series: |
The Big Squeeze: Rejuvenating a Century-Old Brand.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |