A personal journey with Shirley Young, market research pioneer
In this program, Bill Moyers talks with Shirley Young, an inspiring woman who survived the Japanese occupation of the Philippines to become a pioneer of market research with Grey Advertising. Later, as a vice president of General Motors, she helped launch GM's operation in China, the country of...
| Other Authors: | Films for the Humanities & Sciences (Firm), Infobase., Public Affairs Television (Firm) |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2006], c2003.
|
| Physical Description: |
1 streaming video file (15 min.) : sd., col., digital. |
| Series: |
Becoming American.
Southwestern introduction to business. South-Western introduction to business. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |