The Deep dive one company's secret weapon for innovation /
Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonst...
Other Authors: | ABC News Productions., Films for the Humanities & Sciences (Firm), Infobase. |
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Format: | Video |
Language: | English |
Published: |
New York, N.Y. :
Infobase,
[2006], c1999.
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Physical Description: |
1 streaming video file (22 min.) : sd., col., digital file. |
Series: |
Southwestern introduction to business.
South-Western introduction to business. |
Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |