The Deep dive one company's secret weapon for innovation /

Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonst...

Full description

Other Authors: ABC News Productions., Films for the Humanities & Sciences (Firm), Infobase.
Format: Video
Language: English
Published: New York, N.Y. : Infobase, [2006], c1999.
Physical Description: 1 streaming video file (22 min.) : sd., col., digital file.
Series: Southwestern introduction to business.
South-Western introduction to business.
Subjects:

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