Steering ford to superior quality

Harold "Red" Poling, Former Chairman and CEO, Ford Motor Company. Under Red Poling's leadership, Ford was the first U.S. automaker to recognize and respond to Japan's invasion of the U.S. car market. "Quality Is Job One" became the rallying point around which managers,...

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Other Authors: Films for the Humanities & Sciences (Firm), Infobase., Hedrick Smith Productions.
Format: Video
Language: English
Published: New York, N.Y. : Infobase, [2007], c1994.
Physical Description: 1 streaming video file (34 min.) : sd., col., digital file.
Series: View from the top (Princeton, N.J.)
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