Strategy and communication for innovation
Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the...
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| Other Authors: |
Pfeffermann, Nicole,, Minshall, Tim,, Mortara, Letizia,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Heidelberg :
Springer,
2013.
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| Physical Description: |
1 online resource (xvii, 465 pages) : illustrations (some color)
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| Edition: |
Second edition. |
| Subjects: |
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