Best practices in marketing and their impact on quality of life
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist...
| Other Authors: | Alves, Helena (Social marketing researcher), Vázquez, José Luis., SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Dordrecht ; New York :
Springer,
©2013.
Dordrecht ; New York : [2013] |
| Physical Description: |
1 online resource. |
| Series: |
Applying quality of life research: Best practices.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |