Transnational marketing and transnational consumers
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transn...
| Main Author: | Sirkeci, İbrahim. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin ; New York :
Springer,
©2013.
Berlin ; New York : [2013] |
| Physical Description: |
1 online resource. |
| Series: |
SpringerBriefs in business.
|
| Subjects: |
Table of Contents:
- Transnationalisation and Transnational Marketing Strategy
- Transnationals: Transnational Consumers and Transnational Mobile Consumers
- Mobility and the Transnationals
- Targeting and Reaching Transnationals and Transnational Mobiles
- Conclusions.