Branded spaces experience enactments and entanglements /
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming ligh...
| Other Authors: | Sonnenburg, Stephan., Baker, Laura, 1983-, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer VS,
©2013.
Wiesbaden : [2013] |
| Physical Description: |
1 online resource. |
| Series: |
Management-Culture-Interpretation.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |