International employer brand management a multilevel analysis of European students' preferences /
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence o...
| Main Author: | Christiaans, Lena. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden : London :
Springer Gabler ; Springer [distributor],
©2013.
Wiesbaden : London : [2013] |
| Physical Description: |
1 online resource. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |