Consumer-citizens of China the role of foreign brands in the imagined future China /
"This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles...
| Main Author: | Tian, Kelly. |
|---|---|
| Other Authors: | Dong, Lily. |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2011.
London ; New York : 2011. |
| Physical Description: |
1 online resource (xix, 147 pages) : illustrations. |
| Series: |
Routledge contemporary China series ;
60. |
| Subjects: | |
| Online Access: |
California Digital Library DOAB DOAB ebrary EBSCOhost MyiLibrary OAPEN ProQuest Ebook Central Taylor & Francis Taylor & Francis Taylor & Francis VLeBooks VLeBooks http://VH7QX3XE2P.search.serialssolutions.com/?V=1.0&L=VH7QX3XE2P&S=JCs&C=TC0000467970&T=marc&tab=BOOKS Full-text available via OAPEN. Full-text available via OAPEN. Click to View eBook. |
California Digital Library
DOAB
DOAB
ebrary
EBSCOhost
MyiLibrary
OAPEN
ProQuest Ebook Central
Taylor & Francis
Taylor & Francis
Taylor & Francis
VLeBooks
VLeBooks
http://VH7QX3XE2P.search.serialssolutions.com/?V=1.0&L=VH7QX3XE2P&S=JCs&C=TC0000467970&T=marc&tab=BOOKS
Full-text available via OAPEN.
Full-text available via OAPEN.
Click to View
eBook.
DOAB
DOAB
ebrary
EBSCOhost
MyiLibrary
OAPEN
ProQuest Ebook Central
Taylor & Francis
Taylor & Francis
Taylor & Francis
VLeBooks
VLeBooks
http://VH7QX3XE2P.search.serialssolutions.com/?V=1.0&L=VH7QX3XE2P&S=JCs&C=TC0000467970&T=marc&tab=BOOKS
Full-text available via OAPEN.
Full-text available via OAPEN.
Click to View
eBook.
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |