APA (7th ed.) Citation

Piercy, N., & Chartered Institute of Marketing. (2002). Market-led strategic change: A guide to transforming the process of going to market (3rd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Piercy, Nigel., and Chartered Institute of Marketing. Market-led Strategic Change: A Guide to Transforming the Process of Going to Market. 3rd ed. Oxford: Butterworth-Heinemann, 2002.

MLA (8th ed.) Citation

Piercy, Nigel., and Chartered Institute of Marketing. Market-led Strategic Change: A Guide to Transforming the Process of Going to Market. 3rd ed. Butterworth-Heinemann, 2002.