Marketing in Japan

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business peop...

Full description

Main Author: Melville, Ian, -2000?
Other Authors: EBSCOhost.
Format: eBook
Language: English
Published: Oxford [England] ; Woburn, MA : Butterworth-Heinemann, 1999.
Physical Description: 1 online resource (xviii, 250 pages) : illustrations.
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CMU Electronic Access Available