Advertising and the World Wide Web
"In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, a...
| Other Authors: | Schumann, David W., Thorson, Esther., EBSCOhost., Conference on Advertising and Consumer Psychology |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, NJ :
Lawrence Erlbaum Associates,
1999.
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| Physical Description: |
1 online resource (ix, 317 pages) : illustrations. |
| Series: |
Advertising and consumer psychology.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |