Concurrent marketing integrating product, sales, and service /
| Main Author: | Cespedes, Frank V., 1950- |
|---|---|
| Other Authors: | EBSCOhost. |
| Format: | eBook |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
[1995]
|
| Physical Description: |
1 online resource (xxvii, 307 pages) : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |