The fundamentals of creative advertising
"The Fundamentals of Creative Advertising" (second edition) provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execu...
| Main Author: | Burtenshaw, Ken. |
|---|---|
| Other Authors: | Mahon, Nik., Barfoot, Caroline. |
| Format: | Book |
| Language: | English |
| Published: |
Lausanne : London :
AVA Pub. SA ; Thames & Hudson, [distributor],
[2011]
|
| Physical Description: |
183 pages : illustrations (chiefly color) ; 23 cm. |
| Edition: | 2nd ed. |
| Series: |
AVA academia.
AVA fundamentals. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5823 .B86 2011 |
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