Storytelling branding in practice /
As a business concept "storytelling" has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good st...
| Uniform Title: | Storytelling. English |
|---|---|
| Main Author: | Fog, Klaus. |
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin :
Springer,
2010.
Berlin : 2010. |
| Physical Description: |
1 online resource (254 pages) : illustrations. |
| Edition: | 2nd ed. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |