A concise guide to market research the process, data, and methods using IBM SPSS statistics /
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitat...
| Main Author: | Mooi, Erik. |
|---|---|
| Other Authors: | Sarstedt, Marko., SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin ; New York :
Springer,
©2011.
Berlin ; New York : [2011] |
| Physical Description: |
1 online resource (xx, 307 pages) : illustrations. |
| Series: |
2011 Springer E-Books.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |