Emotional engineering service development /

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...

Full description

Other Authors: Fukuda, S. 1943-, SpringerLink (Online service)
Format: eBook
Language: English
Published: London ; New York : Springer, ©2011.
London ; New York : [2011]
Physical Description: 1 online resource (xviii, 395 pages) : illustrations.
Subjects:

CMU Electronic Access

Electronic Resource Click Here
LocationCall Number: Status
CMU Electronic Access Available