Emotional engineering service development /
In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...
Other Authors: | Fukuda, S. 1943-, SpringerLink (Online service) |
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Format: | eBook |
Language: | English |
Published: |
London ; New York :
Springer,
©2011.
London ; New York : [2011] |
Physical Description: |
1 online resource (xviii, 395 pages) : illustrations. |
Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |