Collaboration and co-creation new platforms for marketing and innovation /
"This book: Presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs that can be applied in both business-to-business and business-to-consumer contexts. ; Describes how today's technologies allow companies to crea...
| Main Author: | Bhalla, Gaurav. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Springer Science+Business Media, LLC,
©2011.
New York : [2011] |
| Physical Description: |
1 online resource (xiv, 205 pages) : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |