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03427cam a2200505 a 4500 |
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449858733 |
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OCoLC |
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20101221102936.0 |
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100202s2010 nyu 001 0 eng |
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|a 015625210
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|a 658.4/07
|2 22
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|a Yunus, Muhammad,
|d 1940-
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|a Building social business :
|b the new kind of capitalism that serves humanity's most pressing needs /
|c Muhammad Yunus with Karl Weber.
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|a New York :
|b Public Affairs,
|c 2010.
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|a xxv, 226 pages ;
|c 25 cm.
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|a text
|b txt
|2 rdacontent.
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|a unmediated
|b n
|2 rdamedia.
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|a volume
|b nc
|2 rdacarrier.
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|a Includes index.
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|a Introduction: social business-from dream to reality -- Why social business? -- Growing pains : lessons in adaptation and change from the story of -- Grameen danone -- Launching a social business -- To cure one child : a social business approach to health care -- Legal and financial frameworks for social business -- "Social R&D" : Grameen veolia explores new ways to serve human needs -- Creating a social business infrastructure -- Glimpses of tomorrow : the future of social business -- Social business and the current crisis.
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|a Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.--From publisher description.
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|a Social responsibility of business.
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|a Social entrepreneurship.
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|a Capitalism
|x Moral and ethical aspects.
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|a Weber, Karl,
|d 1953-
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