Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation.
The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decision...
| Main Author: | Magin, Vera. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Deutscher Universitäts-Verlag : GWV Fachverlage,
2006.
Wiesbaden : 2006. |
| Physical Description: |
1 online resource. |
| Series: |
Gabler Edition Wissenschaft.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |