Revenue management and survival analysis in the automobile industry
Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-based...
| Main Author: | Jerenz, André, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Betriebswirtschaftlicher Verl. Gabler,
2008.
Wiesbaden : 2008. |
| Physical Description: |
1 online resource (XVIII, 168 pages) : graph. Darst. |
| Edition: | 1. ed. |
| Series: |
Gabler Edition Wissenschaft.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |