Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage /
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental think...
| Main Author: | Esty, Daniel C. |
|---|---|
| Other Authors: | Winston, Andrew S. |
| Format: | Book |
| Language: | English |
| Published: |
New Haven, [Conn.] :
Yale University Press,
2006.
|
| Physical Description: |
xv, 366 pages : illustrations ; 24 cm. |
| Subjects: | |
| Online Access: |
Table of contents only Contributor biographical information Publisher description |
Table of Contents:
- Acknowledgments
- Preface
- Introduction :
- The
- environmental lens
- pt. 1.
- Preparing for a new world.
- 1.
- Eco-Advantage :
- issues and opportunities for business in an environmentally sensitive world
- 2.
- Natural drivers of the Green Wave :
- environmental problems and how they shape markets
- 3.
- Who's behind the Green Wave? :
- Stakeholders and the power they wield
- pt. 2.
- Strategies for building Eco-Advantage.
- 4.
- Managing the downside :
- green-to-gold plays to reduce cost and risk
- 5.
- Building the upside :
- green-to-gold plays to drive revenues and create intangible value
- pt. 3.
- What WaveRiders do
- 6. The
- Eco-Advantage mindset :
- looking through an environmental lens
- 7.
- Eco-tracking :
- understanding your company's environmental "footprint"
- 8.
- Redesigning your world :
- designing for the environment and "greening" the supply chain
- 9.
- Inspiring an Eco-Advantage culture :
- creating an organizational focus on environmental stewardship
- pt. 4.
- Putting it all together
- 10.
- Why environmental initiatives fail :
- pitfalls to avoid on the way to Eco-Advantage
- 11.
- Taking action :
- execution for sustained competitive advantage
- 12.
- Eco-Advantage strategy :
- key Eco-Advantage plays, tools, and plans
- appendix 1.
- Additional resources
- appendix 2.
- Methodological overview
- appendix 3.
- Most relevant tools for each green-to-gold play
- Notes
- Index.
- Introduction : The environmental lens
- pt. 1.
- Preparing for a new world
- 1.
- Eco-Advantage : issues and opportunities for business in an environmentally sensitive world
- 2.
- Natural drivers of the Green Wave : environmental problems and how they shape markets
- 3.
- Who's behind the Green Wave? : stakeholders and the power they wield
- pt. 2.
- Strategies for building Eco-Advantage
- 4.
- Managing the downside : green-to-gold plays to reduce cost and risk
- 5.
- Building the upside : green-to-gold plays to drive revenues and create intangible value
- pt. 3.
- What WaveRiders do
- 6.
- The
- Eco-Advantage mindset : looking through an environmental lens
- 7.
- Eco-tracking : understanding your company's environmental "footprint"
- 8.
- Redesigning your world : designing for the environment and "greening" the supply chain
- 9.
- Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship
- pt. 4.
- Putting it all together
- 10.
- Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage
- 11.
- Taking action : execution for sustained competitive advantage
- 12.
- Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans
- Appendix 1.
- Additional resources
- Appendix 2.
- Methodological overview
- Appendix 3.
- Most relevant tools for each green-to-gold play.