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Billions selling to the new Chinese consumer /

Main Author: Doctoroff, Tom.
Format: Book
Language: English
Published: New York : Palgrave Macmillan, 2005.
Physical Description: xiii, 225 pages : illustrations ; 25 cm.
Edition: 1st ed.
Subjects:
Consumers -- China -- Attitudes.
Consumers' preferences -- China.
Intercultural communication -- China.
Communication and culture -- China.
Marketing -- China.

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