Changing minds the art and science of changing our own and other people's minds /
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented to...
| Main Author: | Gardner, Howard, 1943- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
2004.
|
| Physical Description: |
xi, 244 pages ; 25 cm. |
| Subjects: |
CMU Main Books 3rd Floor
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | BF637.C4 G37 2004 |
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