Masters of enterprise giants of American business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey /
| Main Author: | Brands, H. W. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
1999.
|
| Physical Description: |
xi, 354 pages ; 25 cm. |
| Subjects: |
Table of Contents:
- Growing up with the country (John Jacob Astor)
- The warrior (Cornelius Vanderbilt)
- Golden grain (Cyrus McCormick)
- The speculator (Jay Gould)
- Auld lang syne (Andrew Carnegie)
- By Jupiter (J. Pierpont Morgan)
- The monopoly esthetic (John D. Rockefeller)
- The mechanic of revolution (Henry Ford)
- Organization man (Alfred P. Sloan)
- Think and sell (Thomas J. Watson)
- The faith that launched a thousand ships (Henry J. Kaiser)
- The gambler (H.L. Hunt)
- Emperor of the air (David Sarnoff)
- Fantasy inc. (Walt Disney)
- The real thing (Robert Woodruff)
- Sweating burgers (Ray Kroc)
- Bentonville, U.S.A. (Sam Walton)
- The hero of the hit factory (Berry Gordy)
- Every woman a queen (Mary Kay Ash)
- Just do it (Phil Knight)
- Dress for success (Liz Claiborne)
- The world in real time (Ted Turner)
- The celebrity as entrepreneur (Oprah Winfrey)
- The paranoia principle (Andrew Grove)
- Standard operating procedure (Bill Gates)
- The bottom line.