Competing on the edge strategy as structured chaos /
At its heart, competing on the edge meets the strategic challenge of change by constantly reshaping a firm's competitive advantage, even as the marketplace unpredictably and rapidly shifts. The best firms, argue Brown and Eisenhardt, employ a competing-on-the-edge strategy to change routinely,...
| Main Author: | Brown, Shona L. |
|---|---|
| Other Authors: | Eisenhardt, Kathleen M. |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
[1998]
|
| Physical Description: |
xii, 299 pages : illustrations ; 24 cm. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HD30.28 .B7822 1998 |
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