Creating powerful brands in consumer, service, and industrial markets
| Main Author: | De Chernatony, L. |
|---|---|
| Other Authors: | McDonald, Malcolm. |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1998.
|
| Physical Description: |
xiii, 430 pages : illustrations ; 24 cm. |
| Edition: | 2nd ed. |
| Series: |
CIM professional.
|
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HD69.B7 D45 1998 |
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