McDonald's behind the arches /
A history of the McDonald's Corporation, from the first drive-in restaurant opened by the McDonald brothers in Pasadena in 1937 through the opening of franchises in Iceland, Kuwait, and Bulgaria, focusing on the leadership of entrepreneur Ray Kroc.
| Main Author: | Love, John F. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Bantam Books,
1995.
|
| Physical Description: |
486 pages, 16 unnumbered pages of plates : illustrations ; 24 cm. |
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: |
Publisher description |
Publisher description
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | TX945.5.M33 L68 1995 |
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