Advertising and the mind of the consumer what works, what doesn't, and why /
| Main Author: | Sutherland, Max. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
St. Leonards, NSW :
Allen & Unwin,
1993.
|
| Physical Description: |
xvii, 246 pages : illustrations ; 22 cm. |
| Series: |
Allen & Unwin business and management series.
|
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5822 .S84 1993 |
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