Classic failures in product marketing marketing principles violations and how to avoid them /

Main Author: Hendon, Donald W.
Format: Book
Language: English
Published: New York : Quorum Books, 1989.
Physical Description: 205 pages ; 24 cm.
Subjects:

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HF5415.15 .H46 1989 Available
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