Classic failures in product marketing marketing principles violations and how to avoid them /
Main Author: | Hendon, Donald W. |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
Quorum Books,
1989.
|
Physical Description: |
205 pages ; 24 cm. |
Subjects: |
CMU Main Books 3rd Floor
Location | Call Number: | Status |
---|---|---|
CMU Main Books 3rd Floor | HF5415.15 .H46 1989 |
Available
Request Chapter Scan |