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The customer century lessons from world class companies in integrated marketing and communications /

Annotation

Main Author: Grönstedt, Anders.
Format: Book
Language: English
Published: New York : Routledge, 2000.
Physical Description: xiii, 238 pages : illustrations ; 24 cm.
Subjects:
Business communication -- Case studies.
Communication in management -- Case studies.
Marketing -- Case studies.
Consumer satisfaction -- Case studies.
Online Access: Publisher description
Publisher description

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HF5718 .G77 2000 Available
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