Winning the service game
"Companies that master the rules of the service game can outperform the competition. The key to winning is understanding that the customer experiences the way an organization is managed - from the treatment of the employees to the condition of the physical facilities." "Winning the Se...
| Main Author: | Schneider, Benjamin, 1938- |
|---|---|
| Other Authors: | Bowen, David Earl. |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
[1995]
|
| Physical Description: |
xi, 295 pages : illustrations ; 25 cm. |
| Subjects: | |
| Online Access: |
Table of contents |