Winning with the power of persuasion Mancuso's secrets for small business success /

Main Author: Mancuso, Joseph.
Format: Book
Language: English
Published: [Chicago, Ill.] : Enterprise-Dearborn, [1993]
Physical Description: xiv, 209 pages : illustrations ; 24 cm.
Subjects:
Item Description: Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -- Partners and peers -- Closing techniques -- Entrepreneurial winners.
Includes index.
Physical Description: xiv, 209 pages : illustrations ; 24 cm.
ISBN: 079310517X :