Winning with the power of persuasion Mancuso's secrets for small business success /
Main Author: | Mancuso, Joseph. |
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Format: | Book |
Language: | English |
Published: |
[Chicago, Ill.] :
Enterprise-Dearborn,
[1993]
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Physical Description: |
xiv, 209 pages : illustrations ; 24 cm. |
Subjects: |
Item Description: |
Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -- Partners and peers -- Closing techniques -- Entrepreneurial winners. Includes index. |
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Physical Description: |
xiv, 209 pages : illustrations ; 24 cm. |
ISBN: |
079310517X : |