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Perloff, Richard M.
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1
The dynamics of persuasion
by
Perloff
,
Richard
M
.
Published: L. Erlbaum, 1993
Description: 1 online resource (xii, 411 pages) : illustrations.
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2
Persuading people to have safer sex : applications of social science to the AIDS crisis
by
Perloff
,
Richard
M
.
Published: Lawrence Erlbaum Associates, 2000
Description: 1 online resource (ix, 159 pages) : illustrations.
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Related Subjects
Persuasion (Psychology)
AIDS (Disease) Prevention Social aspects
Attitude change
Health behavior
Mass media Psychological aspects
Safe sex in AIDS prevention
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