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Marconi, Joe.
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1
The complete guide to publicity : maximize visibility for your product, service, or organization
by
Marconi
,
Joe
.
Published: NTC Business Books, 1999
Description: 1 online resource (xi, 239 pages) : illustrations.
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2
The brand marketing book : creating, managing, and extending the value of your brand
by
Marconi
,
Joe
.
Published: NTC Business Books, 2000
Description: xv, 247 pages : illustrations ; 24 cm.
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3
Future marketing : targeting seniors, boomers, and generations X and Y
by
Marconi
,
Joe
.
Published: NTC Business Books : in conjunction with The American Marketing Association, 2001
Description: x, 244 pages : illustrations ; 24 cm.
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4
Public relations : the complete guide
by
Marconi
,
Joe
.
Published: South-Western ; American Marketing Association, 2004
Description: 386 pages : illustrations ; 24 cm.
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5
Crisis marketing : when bad things happen to good companies
2nd ed.
by
Marconi
,
Joe
.
Published: NTC Business Books, 1997
Description: x, 246 pages : illustrations ; 24 cm.
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6
Image marketing : using public perceptions to attain business objectives
by
Marconi
,
Joe
.
Published: NTC Business Books ; American Marketing Association, 1996
Description: xviii, 232 pages : illustrations ; 24 cm.
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Related Subjects
Public relations
Advocacy advertising
Branding (Marketing)
Corporate image
Crisis management
Marketing
Mass media and business
Publicity
Target marketing
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