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Greco, Albert N., 1945-
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1
The growth of the scholarly publishing industry in the U.S. : a business history of a changing marketplace, 1939--1946
by
Greco
,
Albert
N
.,
1945
-
Published: Palgrave Macmillan, 2019
Description: 1 online resource.
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2
The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries
by
Greco
,
Albert
N
.,
1945
-
Published: Palgrave Macmillan, 2020
Description: 1 online resource (xx, 147 pages) : illustrations.
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3
The college textbook publishing industry in the U.S. 2000-2022 : the search for competitive marketing strategies
by
Greco
,
Albert
N
.,
1945
-
Published: Palgrave Macmillan, 2023
Description: 1 online resource (xxiv, 133 pages).
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4
The strategic marketing of science, technology, and medical journals : a business history of a dynamic marketplace, 2000-2020
by
Greco
,
Albert
N
.,
1945
-
Published: Palgrave Macmillan, 2023
Description: 1 online resource (xvii, 176 pages) : illustrations.
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5
The business of scholarly publishing : managing in turbulent times
by
Greco
,
Albert
N
.,
1945
-
Published: Oxford University Press, 2020
Description: 1 online resource (216 pages).
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Related Subjects
Book industries and trade History
College textbooks Publishing History
Government marketing History
Mass media policy History
Motion picture industry History
Public relations History
Radio broadcasting History
Scholarly publishing
Scholarly publishing History
Science Periodicals Publishing History
Television broadcasting History
World War, 1939-1945
World War, 1939-1945 Literature and the war
World War, 1939-1945 Mass media and the war
World War, 1939-1945 Motion pictures and the war
World War, 1939-1945 Press coverage
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