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When innovation moves at digital speed strategies and tactics to provoke, sustain, and defend innovation in today's unsettled markets /

Practical advice from experts on how to create, manage, measure, and improve innovation in and for today's digital markets All organizations grapple with what digitalization means for their business and, in particular, how digital forces will drive their approaches to innovation. But very few o...

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Bibliographic Details
Format: Book
Language:English
Published: Cambridge, Massachusetts : The MIT Press, 2018.
Series:Digital future of management.
Physical Description:
xvii, 262 pages : illustrations ; 21 cm.
Subjects:
Holdings details from CMU Main Books 3rd Floor C502
Copy 1 CMU Main Books 3rd Floor HD58.8 .W4764 2018 Available
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