Search Results
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1
Enterprise one to one : tools for competing in the interactive age 1st ed.
Published: Currency Doubleday, 1997Description: xxv, 436 pages : illustrations ; 19 cm.Book -
2
The new marketing conversation : creating and strengthening relationships between buyers and sellers
Published: Thomson, 2005Description: xii, 271 pages : illustrations ; 24 cm.Book -
3
Customer experience management : a revolutionary approach to connecting with your customers
Published: Wiley, 2003Contributor biographical information -Description: xiv, 242 pages : illustrations ; 24 cm.
Book -
4
The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients
Published: American Management Association, 2004Table of contents -Description: xv, 285 pages : illustrations ; 24 cm.
Book -
5
Marketing the sports organisation : building networks and relationships
Published: Routledge, 2009Table of contents only -Description: xx, 297 pages : illustrations ; 25 cm.
Book -
6
Growing modular : mass customization of complex products, services and software
Published: Springer, 2005SpringerLink - Click here for accessDescription: 1 online resource (xviii, 172 pages) : illustrations.
eBook -
7
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services 1st ed.
Published: Gabler, 2009SpringerLink - Click here for accessDescription: 1 online resource (xxxii, 265 pages) : illustrations.
eBook -
8
Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Published: Physica ; Springer [distributor], 2010SpringerLink - Click here for accessDescription: 1 online resource.
eBook -
9
The relationship marketer : rethinking strategic relationship marketing 2nd ed.
Published: Springer, 2009SpringerLink - Click here for accessDescription: 1 online resource (236 pages) : illustrations.
eBook -
10
Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting 1. ed.
Published: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2011SpringerLink - Click here for accessDescription: 1 online resource (xviii, 419 pages) : illustrations (some color).
eBook -
11
Markets of one : creating customer-unique value through mass customization
Published: Harvard Business School Press, 2000EBSCOhost - Click here for accessDescription: 1 online resource (xxv, 210 pages) : illustrations.
eBook -
12
Relationship marketing : strategy and implementation
Published: Butterworth Heinemann, 1999EBSCOhost - Click here for accessDescription: 1 online resource (xiv, 509 pages) : illustrations.
eBook -
13
Relationship marketing for competitive advantage : winning and keeping customers
Published: Butterworth-Heinemann, 1998EBSCOhost - Click here for accessDescription: 1 online resource (x, 304 pages) : illustrations.
Government Document eBook -
14
The one to one manager : real-world lessons in customer relationship management
Published: Capstone Pub., 2000EBSCOhost - Click here for accessDescription: 1 online resource (xix, 268 pages)
eBook -
15
Relationship marketing : creating shareholder value [Rev. ed.].
Published: Butterworth-Heinemann, 2002EBSCOhost - Click here for accessDescription: 1 online resource (xvi, 242 pages) : illustrations.
eBook -
16
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--... 2nd ed.
Published: Butterworth-Heinemann, 2002EBSCOhost - Click here for accessDescription: 1 online resource (xiii, 350 pages) : illustrations.
eBook -
17
Business relationship management and marketing : mastering business markets
Published: Springer Berlin, 2015SpringerLink - Click here for accessDescription: 1 online resource.
eBook -
18
Success with Microsoft Dynamics CRM 4.0 : implementing customer relationship management
Published: Apress, 2009SpringerLink - Click here for accessDescription: 1 online resource (xxi, 241 pages) : illustrations.
eBook -
19
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Published: Springer, 2015SpringerLink - Click here for accessDescription: 1 online resource (xxxix, 520 pages).
eBook -
20
The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
Published: Springer Gabler, 2015SpringerLink - Click here for accessDescription: 1 online resource.
eBook