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  1. 1

    Enterprise one to one : tools for competing in the interactive age 1st ed. by Peppers, Don

    Published: Currency Doubleday, 1997
    Description: xxv, 436 pages : illustrations ; 19 cm.
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    Enterprise one to one : tools for competing in the interactive age
  2. 2

    The new marketing conversation : creating and strengthening relationships between buyers and sellers by Stein, Donna Baier

    Published: Thomson, 2005
    Description: xii, 271 pages : illustrations ; 24 cm.
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    The new marketing conversation : creating and strengthening relationships between buyers and sellers
  3. 3

    Customer experience management : a revolutionary approach to connecting with your customers by Schmitt, Bernd

    Published: Wiley, 2003
    Description: xiv, 242 pages : illustrations ; 24 cm.
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    Customer experience management : a revolutionary approach to connecting with your customers
  4. 4

    The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients by Mills, Harry, 1950-

    Published: American Management Association, 2004
    Description: xv, 285 pages : illustrations ; 24 cm.
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    The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients
  5. 5

    Marketing the sports organisation : building networks and relationships by Ferrand, Alain, 1952-

    Published: Routledge, 2009
    Description: xx, 297 pages : illustrations ; 25 cm.
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    Marketing the sports organisation : building networks and relationships
  6. 6

    Growing modular : mass customization of complex products, services and software by Kratochvíl, Milan

    Published: Springer, 2005
    Description: 1 online resource (xviii, 172 pages) : illustrations.
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    Growing modular : mass customization of complex products, services and software
  7. 7

    The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services 1st ed. by Schumann, Jan H.

    Published: Gabler, 2009
    Description: 1 online resource (xxxii, 265 pages) : illustrations.
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    The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
  8. 8

    Reputation transfer to enter new B-to-B markets : measuring and modelling approaches by Falkenreck, Christine

    Published: Physica ; Springer [distributor], 2010
    Description: 1 online resource.
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    Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
  9. 9

    The relationship marketer : rethinking strategic relationship marketing 2nd ed. by Hougaard, Søren

    Published: Springer, 2009
    Description: 1 online resource (236 pages) : illustrations.
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    The relationship marketer : rethinking strategic relationship marketing
  10. 10

    Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting 1. ed. by Paluch, Stefanie

    Published: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2011
    Description: 1 online resource (xviii, 419 pages) : illustrations (some color).
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    Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting
  11. 11

    Markets of one : creating customer-unique value through mass customization by EBSCOhost

    Published: Harvard Business School Press, 2000
    Description: 1 online resource (xxv, 210 pages) : illustrations.
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    Markets of one : creating customer-unique value through mass customization
  12. 12

    Relationship marketing : strategy and implementation by Chartered Institute of Marketing

    Published: Butterworth Heinemann, 1999
    Description: 1 online resource (xiv, 509 pages) : illustrations.
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    Relationship marketing : strategy and implementation
  13. 13

    Relationship marketing for competitive advantage : winning and keeping customers by Chartered Institute of Marketing

    Published: Butterworth-Heinemann, 1998
    Description: 1 online resource (x, 304 pages) : illustrations.
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    Relationship marketing for competitive advantage : winning and keeping customers
  14. 14

    The one to one manager : real-world lessons in customer relationship management by Peppers, Don

    Published: Capstone Pub., 2000
    Description: 1 online resource (xix, 268 pages)
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    The one to one manager : real-world lessons in customer relationship management
  15. 15

    Relationship marketing : creating shareholder value [Rev. ed.]. by Christopher, Martin

    Published: Butterworth-Heinemann, 2002
    Description: 1 online resource (xvi, 242 pages) : illustrations.
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    Relationship marketing : creating shareholder value
  16. 16

    Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--... 2nd ed. by Gummesson, Evert, 1936-

    Published: Butterworth-Heinemann, 2002
    Description: 1 online resource (xiii, 350 pages) : illustrations.
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    Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm
  17. 17

    Business relationship management and marketing : mastering business markets by SpringerLink (Online service)

    Published: Springer Berlin, 2015
    Description: 1 online resource.
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    Business relationship management and marketing : mastering business markets
  18. 18

    Success with Microsoft Dynamics CRM 4.0 : implementing customer relationship management by Mathena, Justin, Yetter, Aaron, Hostetler, Hoss

    Published: Apress, 2009
    Description: 1 online resource (xxi, 241 pages) : illustrations.
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    Success with Microsoft Dynamics CRM 4.0 : implementing customer relationship management
  19. 19

    Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by Academy of Marketing Science. Annual Conference, SpringerLink (Online service)

    Published: Springer, 2015
    Description: 1 online resource (xxxix, 520 pages).
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    Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
  20. 20

    The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs by K箣her, S箲en

    Published: Springer Gabler, 2015
    Description: 1 online resource.
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    The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs

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